Mavocado logo (rejected), 2009

I created this logo for a former business associate, but it wasn't retained.
I enjoyed using the colors of the fruit on the logo, and using contrast of textures between the solid colors of the letters and the volume of the final "O".
Also, the two "O"s have the same size, and can represent the fruit before and after it was pitted.
None of the letters of this logo have the "holes" that they usually have (i.e. "a", "o", "d").