Reversal logo, 2014

The production company Reversal Productions asked me to design their logo and graphic standards.
It was a pleasure to toy with the word "Reversal" and explore all its possibilities, in typography, semantics, and geometry.
The direction that ended up being chosen was a "reversing" of the A and the V, after chopping off part of their shapes to give them a distinctive look.
The identity of this typographic logo is also found on the small grey favicon in the URL bar that I also designed, along with some other print documents.